It is about time that Microsoft answers back to Apple’s “I’m a PC, I’m a Mac” commercials. The ironic thing is I am writing this from my MacBook Pro. Apple for so long started to take little jabs at Microsoft’s Windows. Their first commercials we’re pretty straight forward, but lately they’ve been getting more misleading. Here is an example:
Give me a break. Windows can come bundled with everything Mac does. The only real program I’ve been impressed with has been Apple’s Mail.app. Other then that, there isn’t anything super fantastic about their other programs. iTunes is terrible as it keeps crashing my iPhone and Laptop. Here is another one that it super misleading:
Okay… this one made me kinda upset. Yes, currently Apple’s Laptops might be out-selling other companies laptops. Thats comparing Apple individually to Compaq, HP, Sony, etc. However, if you counted the number of Apple OS X based laptops to Windows based laptops, windows would win. Lets not forget the reasons they sight? iSight? Almost any new Laptop comes with a built in web cam. Leopard? I know tons of people who don’t like it because its a different experience using it. Microsoft Office? I absolutely loath, let me repeat, loath Microsoft Office 2007 on the Mac. The interface is so much more complex and doesn’t benefit from the Windows Office’s face lift it got this last version. Bottom line, Apple confuses the viewer into being mislead by their statements.
I think Microsoft’s approach is much better than their original approach to their campaign. They’re calling Apple out saying their stereotyping Microsoft. I want to see if Apple produces another “I’m a Mac, I’m a PC” ad after these new ads.
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The fact that MS is getting involved and hitting back shows that the Mac commercials have been successful. I doubt you will see Apple stop producing those commercials until they are no longer effective, and I just don’t see the same kind of hook on the MS commercials as I do with the Mac commercials.
A better strategy might be to start producing Mac-based software that competes with the Mac apps, and then sue Apple for not packaging MS’ apps when Apple machines ship. Monopoly? Hey it cost MS a lot of money to fight it, so why not? What’s good for the goose is good for the gander, so they say.
Actually I think that would be a huge waste of time and money. I think MS has taken a step in the right direction. They just need to focus their message a little more.
iTunes is crashing your Mac? You really should consider that a litmus test for bad hardware and get your computer in for diagnosis/repairs. Macs aren’t perfect, but iTunes shouldn’t be crashing repeatedly.